You need professional help! You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business. You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action. But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant. Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint. Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed. There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful. Well, many business owners like you share the same hesitation. It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis. Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail. And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals. So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. They will ask who your customers are: Go for companies that have strong marketing sense! Go with us! We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you: Search Query Research – what are people typing into the search engines to find you? Search Query Traffic Analysis – how many times have people searched for you? Competition Analysis – analyzing over 10,000 web pages of your competition Website Ranking Analysis for your website – where do you show up in the search engines? Online Presence Analysis – what directories and social media accounts do you have? Website Technical Analysis – is your website search engine compliant? You need a marketing company with strong technical online marketing knowledge! After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives: We are ready to execute for you! Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is $1000, and most clients are not willing to pay this much before launching a marketing campaign. Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion. We only want to market for you if we are confident we can HELP YOU SUCCEED!...read more
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful (with some maintaining and even growing their revenues without a coherent digital marketing strategy), their customers are increasingly turning to the Internet to help themselves with their buying decisions. Furthermore, with the increase in mobile adoption, more and more consumers are using their mobile devices to help them with their buying decisions. If you want to profit in today’s marketplace, you need to develop and implement strong multi-device and cross-channel digital marketing strategies to effectively reach their potential and existing customers. How Much Budget Should You Allocate to Your Marketing? As a general rule of thumb, new businesses are advised to invest at least 10% of their gross annual income into a strategic marketing action plan that covers appropriate online, print, and networking initiatives. However, Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest more time and money into their strategic marketing action plan—as much as 20-30% of their anticipated annual gross revenues, particularly if they are introducing new products or services. These figures, of course, aren’t set in stone. According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate between 7-8% of their revenues to marketing. This allocated budget should be split between brand development costs and the costs of promoting the business. The U.S. Small Business Administration states that a small business’s allocated marketing budget should also take into account the business’s industry, the size of the business, and its growth stage. How the marketing budget is spent is equally important, and the budget should be used to outline the costs of the business’s marketing goals within a certain time period. Your Competitors are Increasing their Marketing Budget in 2014 As the economy continues to recover, more and more marketers are stating that they’ll be increasing their marketing budgets this year to fuel business growth. According to the fifth annual Marketing Budgets Report, which was published by Econsultancy and sponsored by Responsys, 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014—which is significantly higher compared to 54% in 2013 and 45% in 2012. Forty- four percent of supply-side respondents say their clients are increasing their overall marketing budgets this year—up from 39% in 2013 and 30% in 2012. As for digital marketing budgets, the number of companies increasing their spending has been remarkably consistent since 2009, and is 71% this year. Digital budgets have largely been insulated from spending cuts as more companies focus on their digital channels to drive business growth, as well as leads and sales conversions. Meanwhile, only 20% of companies are planning to increase their traditional (offline) marketing budgets over the next year, with 55% of companies planning to keep their traditional (offline) marketing budgets the same over the next year. Your Competitors are Focusing on Acquisition...read more
Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint
You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses. However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals. You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint. We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture. We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget. To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation...read more
All businesses face marketing problems at some point or another in their lifetimes, which compels them to explore a variety of strategies to tackle every promotions roadblock they encounter. While this eventually yields good results, the method can be disadvantageous financially and even counterproductive in some aspects. Author and entrepreneur Brian Horn shared useful advice in a recent article for The Huffington Post which businesses can follow to effectively manage marketing efforts: Ryan Daniel Moran, lifestyle design coach and entrepreneur, says, “Your community is your tribe, your best customer base. Every good entrepreneur knows that it is seven times easier to keep a customer than to get a new one, but too little time is spent on actually keeping them. The simplest way to get new customers is to put your marketing message onto an established channel. But the simplest way to keep them is to continually give them value within your community.” More and more businesses are using the Internet and various applications as tools and avenues for bringing goods to consumers. Others are even organizing online communities to have a better grasp of the market, and the faster you realize that this strategy is beneficial, the larger returns you’ll have. But how can a business build a strong community of consumers and gather insights into what promotion strategies actually work on a market that companies want to expend to? One of the first things an enterprise can do is to utilize the services of a Santa Barbara internet marketing company such as Digital Links to prepare the foundations of a community where customers and businesses can actively interact. An effective Santa Barbara internet marketing service will keep tabs on key performance indicators and use these as a basis to help businesses set up their community of consumers. They’ll track keywords, feed sales funnels, and find those that can be considered as potential customers as all these factors are sources of useful information that can guide marketing plans. Consumer communities built with the help of internet marketing can be a cost-efficient way of garnering reviews that can help enterprises build on their strengths and address their weaknesses. This mechanism would also allow companies to immediately resolve complaints without customers needing to make negative reviews in external websites. It’s always best that conflicts are resolved privately than suffer the consequences—such as a damaged reputation—of not addressing them immediately. (Source: Build a Community Around Your Business Quickly, The Huffington Post, July 30,...read more
Gone are the days of rushing home or to the office to get on the Internet. Even lugging around a laptop computer seems to be a thing of the past, thanks to mobile devices like smartphones and tablets. With the touch of a button and a flick of the wrist, you’re online to do practically anything from the palm of your hand. It comes as no surprise that the popularity of these handheld wonders has spawned many opportunities for internet marketing in Santa Barbara and other parts of the West coast. A bank in Providence, RI, for example, has taken advantage of the capabilities of mobile apps to enhance the customer experience, as reported by Susan Hogan for WPRI.com Eyewitness News: “Scott Kilmer said he received an advertisement from his bank that made him aware of a new mobile app that would lock his debit card with just a quick tap and a swipe. The app allowed users to activate and disable their debit and credit cards quickly and conveniently.” Customer Lock Out Banks’ mobile apps typically provide consumers access to their accounts and allow the account owners to transfer funds and make payments. However, the mobile app from the bank in Providence goes a step further by allowing account owners to block their debit and/or credit cards from being used. This should give card owners more peace of mind that their accounts are safe from fraudsters. The American Bankers Association, however, was quick to warn the public that although the app has taken the necessary steps to secure the customer’s account, any system could be compromised if the accountholders themselves are not aware of the system’s limitations. Hogan states: “Consumers should keep in mind, though, that they need to be digitally connected to their accounts in order to change any card settings. If a consumer’s phone or tablet’s battery dies while their card is set to inactive, they’ll need to find a power source before they can make any purchases. Also, consumers who lose their phones may be at risk of their account information falling into the wrong hands.” Mobile Apps and Your Business Digital marketing in Santa Barbara and the rest of the country has taken off, thanks to the mobile app phenomenon. If you’re wondering whether a mobile app will do wonders for your business, don’t hesitate to consult mobile app developers like Digital Links which offer a wide range of services, from SEO to web design. This could mark the start of your company’s upward mobility. (Article Excerpt and Image from Mobile apps give consumers more control of their bank accounts,...read more
Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?
Ignorance is bliss, some say. Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all? Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing. You never had anyone to explain to you how to use it. This is a very big problem. Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic. Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo? Wouldn’t you like to know what search queries people type in search engines that display your website in the search results? Wouldn’t you like to know how your web pages are performing? If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized. Referral Traffic Wouldn’t you like to know how much traffic you are getting from external web sites? If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources. Social Traffic Wouldn’t you like to know how much traffic you are getting from social media? If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know. Paid Traffic Wouldn’t you like to know if your online advertisements are getting traffic? If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising? Direct Traffic Wouldn’t you like to know how much direct traffic you are getting? If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know. On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may...read more
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI. See our Infographic: Interested in discovering the benefits to using a dynamic presence tracking and traffic metrics system? Then read on! Gain Insight into Your Organic/Search Engine Traffic How much organic traffic are you getting from the major search engines—Google, Bing, and Yahoo? Is your organic traffic growing or has it plateaued? If you cannot answer these questions, then you’re not seeing the bigger picture! Monitoring your organic search engine traffic is vital to the continued optimization of your business website and the success of your online marketing campaign. Without organic search engine traffic data, you wouldn’t know how much traffic your website is getting from the major search engines. Gain Access to Your Search Query & Keyword Data Do you know what search queries and keywords people have typed into search engines that displayed your website in the search results? Without an advanced presence tracking and traffic metrics system, you wouldn’t have access to your search query and keyword data, and your SEO efforts will suffer. Neither would you know the average position of your website in the search engines for each search query, what pages on your website are getting high or low rankings, or what pages are getting the most or least amount of traffic. Therefore, you’ll have no idea what content and pages should be optimized. In other words, without organic search engine traffic data, you wouldn’t be able to objectively determine if the time, money, and effort you’ve invested into your web pages is paying off or if they were completely wasted. Get the Lowdown on Your Website’s Rankings, Impressions, Clicks, & CTR Do you know the overall performance of your web pages? Do you know the exact web pages that get displayed and visited after coming up in the search results for different queries? Do you know what the average position of each of your web pages is? Studies show that the first organic result on the first page of Google’s SERPs has an average click-through rate (CTR) of 17.16%. The second organic result has an average CTR of 9.94%, with the third managing an average CTR of 7.64%. The sixth, seventh, and eighth positionsmanage average CTRs of only 1%, with the tenth position managing an average CTR of only 0.51%. It is clear from these statistics that it is very important for websites to attain the first ranking on the first page of Google’s SERPs if they want to drive maximum traffic, leads, and conversions to their websites. By gaining access to your website’s rankings, impressions, clicks, & CTR metrics, you’ll know if your search engine visibility is expanding, and for what search terms and keywords. You’ll also know what keywords to optimize to improve your website’s rankings on the organic SERPs of major search engines. You’ll be able to determine how popular your brand...read more
Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings. And this is the same for other digital marketing services. There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services. The problem is, how do we measure that benefit? And what is that benefit? Hmmm. You are Not Alone. Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers. Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts. You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust. Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race? Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected. As a result, instead of growing your brand and sales exponentially, you may see them start to plateau. You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds. Let me explain. The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion. In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race. Where is Your Brand Heading? You Need to See the Bigger Picture. You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world. What do you need to see? Here are the basics: Referral Traffic Social Traffic Search Queries Direct Traffic Referral Traffic If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours. Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links...read more
Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Watch our video now: Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”. The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them. Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one. Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share. Optimize your Brand Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!” Invest in your Brand Today No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%! Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business! Build and Optimize your Brand Today. We Can Help You. How? Web Design We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you. 67% of consumers are more likely to buy if the site is mobile friendly 62% of companies reported an increase in sales after designing a site for mobile users. Social Media Optimization We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further. 46%...read more
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on. But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them? Brand Awareness: Top Content Marketing Goal It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so. Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen. Content Improves Branding, Website Traffic & Sales Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others. Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales. Building Brand through Content: Challenges Many marketers understand that for them to build their brand and generate traffic for the website as well, they need to market online using content. However, this is easier said than done. A lot of small business owners struggle with content marketing—much of this has to do with shortage of various resources to make it happen. Looking at the answers of survey respondents for a study by CMI and MarketingProfs shows lack of time (24%) is the biggest hindrance to implementing content marketing. Lack of budget (16%), producing the kind of content that engages (13%), and producing enough content (10%) are also major challenges for business owners. From here, you’ll notice that these resources are needed in this strategy: time, money, and technical skills. Does this situation sound familiar? Let it Go: Solve Most Challenges with 1 Solution You already know that the top goal of organizations in content marketing is to build brand awareness. You also know that they are faced with several challenges in doing so, such as lack of time and budget. Many business owners are stalled by these hindrances. But here’s the good news. You don’t have to be one of them. Here’s the solution in two words: Our Company. A survey by Aweber found that in smaller businesses, the CEO also serves...read more