Santa Barbara Internet Marketing Services Build Community of Customers

All businesses face marketing problems at some point or another in their lifetimes, which compels them to explore a variety of strategies to tackle every promotions roadblock they encounter. While this eventually yields good results, the method can be disadvantageous financially and even counterproductive in some aspects. Author and entrepreneur Brian Horn shared useful advice in a recent article for The Huffington Post which businesses can follow to effectively manage marketing efforts: Ryan Daniel Moran, lifestyle design coach and entrepreneur, says, “Your community is your tribe, your best customer base. Every good entrepreneur knows that it is seven times easier to keep a customer than to get a new one, but too little time is spent on actually keeping them. The simplest way to get new customers is to put your marketing message onto an established channel. But the simplest way to keep them is to continually give them value within your community.” More and more businesses are using the Internet and various applications as tools and avenues for bringing goods to consumers. Others are even organizing online communities to have a better grasp of the market, and the faster you realize that this strategy is beneficial, the larger returns you’ll have. But how can a business build a strong community of consumers and gather insights into what promotion strategies actually work on a market that companies want to expend to? One of the first things an enterprise can do is to utilize the services of a Santa Barbara internet marketing company such as Digital Links to prepare the foundations of a community where customers and businesses can actively interact. An effective Santa Barbara internet marketing service will keep tabs on key performance indicators and use these as a basis to help businesses set up their community of consumers. They’ll track keywords, feed sales funnels, and find those that can be considered as potential customers as all these factors are sources of useful information that can guide marketing plans. Consumer communities built with the help of internet marketing can be a cost-efficient way of garnering reviews that can help enterprises build on their strengths and address their weaknesses. This mechanism would also allow companies to immediately resolve complaints without customers needing to make negative reviews in external websites. It’s always best that conflicts are resolved privately than suffer the consequences—such as a damaged reputation—of not addressing them immediately. (Source: Build a Community Around Your Business Quickly, The Huffington Post, July 30,...

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Benefits of Mobile Banking and Internet Marketing in Santa Barbara

Gone are the days of rushing home or to the office to get on the Internet. Even lugging around a laptop computer seems to be a thing of the past, thanks to mobile devices like smartphones and tablets. With the touch of a button and a flick of the wrist, you’re online to do practically anything from the palm of your hand. It comes as no surprise that the popularity of these handheld wonders has spawned many opportunities for internet marketing in Santa Barbara and other parts of the West coast. A bank in Providence, RI, for example, has taken advantage of the capabilities of mobile apps to enhance the customer experience, as reported by Susan Hogan for WPRI.com Eyewitness News: “Scott Kilmer said he received an advertisement from his bank that made him aware of a new mobile app that would lock his debit card with just a quick tap and a swipe. The app allowed users to activate and disable their debit and credit cards quickly and conveniently.” Customer Lock Out Banks’ mobile apps typically provide consumers access to their accounts and allow the account owners to transfer funds and make payments. However, the mobile app from the bank in Providence goes a step further by allowing account owners to block their debit and/or credit cards from being used. This should give card owners more peace of mind that their accounts are safe from fraudsters. The American Bankers Association, however, was quick to warn the public that although the app has taken the necessary steps to secure the customer’s account, any system could be compromised if the accountholders themselves are not aware of the system’s limitations. Hogan states: “Consumers should keep in mind, though, that they need to be digitally connected to their accounts in order to change any card settings. If a consumer’s phone or tablet’s battery dies while their card is set to inactive, they’ll need to find a power source before they can make any purchases. Also, consumers who lose their phones may be at risk of their account information falling into the wrong hands.” Mobile Apps and Your Business Digital marketing in Santa Barbara and the rest of the country has taken off, thanks to the mobile app phenomenon. If you’re wondering whether a mobile app will do wonders for your business, don’t hesitate to consult mobile app developers like Digital Links which offer a wide range of services, from SEO to web design. This could mark the start of your company’s upward mobility. (Article Excerpt and Image from Mobile apps give consumers more control of their bank accounts,...

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