Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses. However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals. You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint. We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture. We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget. To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation...

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How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings. And this is the same for other digital marketing services. There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services. The problem is, how do we measure that benefit? And what is that benefit? Hmmm. You are Not Alone. Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers. Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts. You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust. Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race? Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected. As a result, instead of growing your brand and sales exponentially, you may see them start to plateau.  You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds. Let me explain. The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion. In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race. Where is Your Brand Heading? You Need to See the Bigger Picture. You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world. What do you need to see? Here are the basics: Referral Traffic Social Traffic Search Queries Direct Traffic Referral Traffic If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours. Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links...

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Building Your Brand with Content: How Your Businesses Can Overcome the Challenges

Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on. But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them? Brand Awareness: Top Content Marketing Goal It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so. Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen. Content Improves Branding, Website Traffic & Sales Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others. Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales. Building Brand through Content: Challenges Many marketers understand that for them to build their brand and generate traffic for the website as well, they need to market online using content. However, this is easier said than done. A lot of small business owners struggle with content marketing—much of this has to do with shortage of various resources to make it happen. Looking at the answers of survey respondents for a study by CMI and MarketingProfs shows lack of time (24%) is the biggest hindrance to implementing content marketing. Lack of budget (16%), producing the kind of content that engages (13%), and producing enough content (10%) are also major challenges for business owners. From here, you’ll notice that these resources are needed in this strategy: time, money, and technical skills. Does this situation sound familiar? Let it Go: Solve Most Challenges with 1 Solution You already know that the top goal of organizations in content marketing is to build brand awareness. You also know that they are faced with several challenges in doing so, such as lack of time and budget. Many business owners are stalled by these hindrances. But here’s the good news. You don’t have to be one of them. Here’s the solution in two words: Our Company. A survey by Aweber found that in smaller businesses, the CEO also serves...

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